Business Model:
Dual-Market Flywheel.

B2B recurring revenue funds B2G deployments: creating proof, partners, and demand.

RECURRING
REVENUE
PROOF / ESG

Engine (B2B)

Sell Eco-Coat: PFAS-free grease/oil coating for fiber food packaging

Re-Invest

Fund pilots + reduce deployment cost

Impact (B2G)

Bio-Shield Mats for wildfire prevention

Unit Economics (pilot targets)

  • Eco-Coat: $1,100 / 200L drum (target price)
  • Bio-Shield: ~$47-$52 COGS / 10 m² roll (pilot estimate; target loading)

*Eco-Coat pilot COGS varies by container; finalized after line trials (see Innovation Brief).

Why 50:50 works

  • Packaging drives year-round recurring volume once specs are met.
  • Wildfire delivers funded deployments + proof; together de-risks adoption.

Next Scale Plan

  1. Convert pilots -> recurring supply (20L pails -> 200L drums)
  2. Scale via contract manufacturing
  3. Expand through distribution/licensing partners

Go-To-Market: Pilot to Scale.

We validate both markets in parallel: Eco-Coat (B2B) builds recurring supply, while Bio-Shield (B2G/CSR) builds field proof.

Phase 1 (B2B)
1
Phase 2 (B2G)
2
Phase 3 (Scale)
3

Eco-Coat (B2B Packaging)

  • Attract & sell: Direct outreach + sample kits
  • Best pilots: Export-facing converters
  • Convert: 200L drums after trials

Bio-Shield (B2G/CSR Wildfire)

  • Pilot partners: Ranger/volunteer units
  • Payers: DNP/local budgets + CSR
  • Metrics: Deployment speed + safety

Scale (CAPEX-light)

  • Manufacturing: Contract mixing/coating
  • Channel: Distribution + Licensing
  • Goal: Fast expansion, consistent quality